The IPX8 certification allows it to be submerged in up to two meters of freshwater for 60 minutes. It was the first one in the lineup to offer water resistance - though now other models also have this feature. The Oasis (2019) is Amazon's flagship Kindle e-reader.
I also know that Kindle hit some kind of right note, and broke down the "tech head" barrier to reach a wider market, in the same way apple has done, and appealing to women would have to be no small part of that, on statistics alone.(Image credit: Nick Sutrich / Android Central) Of course, all of this is speculation, and there are many men (myself included) and women (my partner included) who wouldn't fit this picture exactly - but I know a lot more women who read socially than men, and I know they spend a lot on books. It makes sense to normalise the product for the big audience, who might not otherwise think it was "for them". In conjunction with this, "tech gadgets" are a very standard, accepted purchase for a lot of men, on the established stereotype, and these men would probably get one no more or less if there are women I'm the ads or not. Groups also tend to buy lots of books, and regularly. Both mums, who often read a lot more in pregnancy if they have the luxury of being able to rest more, and professional women who have higher disposable income (as well as women who are both of these!) are, I imagine, the primary market buying a lot of new fiction, especially in clubs. I think there is a massive market in social book clubs, and Amazon is trying to hit that demographic.
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